Ohio Deaf & Blind Education Services Brand Guide

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Ignite designed, laid out, and presented a company brand guide for Ohio Deaf & Blind Education Services. The design process of the project included but was not limited to the following: 

New Official School Seal (complementary to the design of the two existing entities) 

New Entity Brand Mark (logo and copy lockup) 

Secondary Mark 

Color Palette 

System (defining what the parent brand relationship is with its subsidiary brands. Also needed to consider a visual configuration that accounts for the departments that are within the divisions – i.e. “Early Childhood Education”. Also had to consider State of Ohio brand standards) 

Key visuals/treatments 

Initial Brand Standards – Recording official colors, ‘Dos and Don’ts’, treatment of the the new visual brand. 

Deliverable: A complete design of company brand guidelines, able to be used for company uses