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Ignite had the opportunity to work with The Katalyst Group to create a landing page announcing a diagnostic tool for brands, that assesses the level of readiness to authentically engage and connect with diverse consumers and audiences.
The Cultural Competency Monitor (CCM) fuses multicultural insights with marketing knowledge to illustrate your readiness and the trajectory your brand can take to attract and engage diverse audiences.
They reduce risk and increase the growth potential of efforts directed at multicultural populations.
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